QLess Theme Parks - Be the First Park to Advertise "No More Lines!"
Benefits
QLess brings you additional revenue by getting your guests out of line, and spending money at your shops and restaurants.
- Average retail sales per person per hour while not in line: $5.37
- Average park visit: 8.75 hours
- Average time spent in line: 33%
At a theme park that sees 1 million visitors per year, that adds up to over $10 million per year in increased revenue, simply because guests aren't wasting time in line. How much can QLess add to your bottom line? Just do the math!
"But what do you do with all of those people if they're not standing in line?"
What if your park isn't big enough to accommodate that many people doing things besides standing in line? You can use QLess to tune the lengths of your lines, instead of completely eliminating them, so that you can find the optimal balance of guests spending versus standing. QLess gives you the power to have lines of any length that you want, by simply changing the advance notice with which QLess notifies guests that their turn on the ride is coming up. So you can reduce the line lengths gradually over hours, days or weeks while you observe the impact that QLess has on the rest of your park.
QLess further enhances your revenue by charging guests extra for "priority" entrace to rides.
QLess allows you to create as many different tiers as you want. You have the freedom and flexibility to create whatever packages work best for your park.
Better guest experience
QLess gives your guests a more satisfying experience, which can give you an enormous edge over your competition. Your guests will have the freedom to enjoy your park on their terms. Even if they are just relaxing on a bench instead of standing in a line, imagine the increased satisfaction!
Enhanced data collection
QLess lets you track patterns in guests' behavior at an unprecedented level. You can follow each guest's path through the park as they wait for each ride. You can track how long each guest waits, how wait-time correlates to repeat business, which rides bring the most repeat business, the list goes on and on. You can also offer coupons to guests to use at shops and restaurants and directly observe their increased spending while waiting for rides.
Real-time Customer Relationship Management (CRM)
QLess lets you call and/or message guests while they are in your park. You can send promotions, announcements, targeted ads, and much more. Imagine: "Now that you've conquered the Red Roller Coaster, stop by Pete's Pizza, just outside the ride's exit, where slices are just $3!"
Here's an Example of How it Works:
A mother of two takes her children to a park that offers QLess. Instead of spending most of their day standing in line for popular attractions, the mother simply uses her cell phone to text the code for the attractions the kids were interested in to QLess. The system promptly responds with the current wait time for each ride, a query as to how many are in her party, and whether she wants to have QLess hold a place in line for her party.
The mother adds her family to the wait list for Rides A, B, and C and asks to be alerted when the wait time for each is down to 15 minutes. She and the children then proceed to eat at one of the park's cafes, with plans to go souvenir shopping afterwards. During lunch, QLess alerts the mother that Ride A's wait time is 15 minutes. She responds by telling QLess that she would like to be pushed back in line another 30 minutes so that she and the children have time to pursue their plans. QLess acknowledges her request, moves her party back in line, and adjusts the wait list accordingly.
The family finishes their meal and strolls to a shop where they spend $50 on souvenirs. They then head toward Ride A, and just as they are arriving, QLess calls the mother one last time to let her know that her spot in line is ready. The family presents Ride A's attendant with their "ticket" (the mother's cell phone number).
After the ride, the youngest of the children tells his mom that he's tired, so the family decides to head to their hotel and return the next day. In the meantime, QLess contacts the mother regarding Ride B, but receives no response. QLess waits a preset period and then removes the family from the queues for Rides B and C, and adjusts wait times for others in the queues accordingly.
Ready to try it?
Contact us today to arrange for an interactive demonstration. We offer a full range of integrated solutions, and will work with you to determine the best fit for your needs.