What is Experiential Retail, and How Can Emerging Technologies be Used Effectively?
- Experiential Retail Focuses on Engagement
- Experiential Retail Engages Customers and Exceeds Their Expectations
- Experiential Retail Prioritizes Events and Services
- Experiential Retail Addresses Customers’ Needs
Your Business Needs to Embrace Experiential Retail
Between advances in technology and the 2020 COVID-19 pandemic, the way consumers engage with retailers has been forever changed. The dawn of experiential retail is here, and customers expect this new way of engagement to continue as pandemic restrictions are reduced and eliminated.
QLess Provides Queue Management Technology for Retail
QLess offers a queue management platform that supports experiential retail environments by virtually scheduling appointments and managing check-out lines. QLess quickly integrates into a business’ website and connects to the customer via a mobile phone app. QLess is ideal for busy retail locations as customers receive a notification when it is almost time to check-out or meet with a customer service agent. As a result, this technology increases customer satisfaction and helps retail managers schedule staff more efficiently.
What is Experiential Retail? Here are Four Examples.
1. Experiential Retail Focuses on Engagement
Shopping is more than simply buying products. Customers want to have a complete experience that may include product demos, live in-store events, food and beverages, and hands-on activities. Queue management helps to schedule customers to take part in engagement activities without having to wait in long lines.
2. Experiential Retail Engages Customers and Exceeds Their Expectations
Physical stores excel at engaging all the senses and are ideal for creating experiences that customers love. Whether your customers choose to eat at your in-store café or sit down for a beauty make-over, customers want to take full advantage of everything a store offers. Queue management allows customers to select shopping activities they wish to engage in and move from one to the next with minimal wait time.
3. Experiential Retail Prioritizes Events and Services
With pandemic restrictions easing, in-store events will become a significant part of the experiential retail trend. In-store events provide another reason for a customer to visit and creates a bond of trust and value. In addition, queue management helps events flow smoothly and allows businesses to get immediate feedback from participants.
4. Experiential Retail Addresses Customers’ Needs
Customers want retail stores to value their time. Solutions can involve scheduling concierge services such as setting up time with a personal shopper, shipping items purchased in-store, arranging a curb-side pick-up, or eliminating check-out lines.
What is experiential retail? By adding complementary services and offering customers a unique experience that leverages technology, brick-and-mortar retailers will stand out from the competition.
Queue Management: Create a Memorable Shopping Experience with QLess
QLess helps retailers of all kinds reduce check-out lines through virtual queues. Stores can also use QLess to survey customers and obtain valuable business intelligence. If you’ve been searching for a technology solution to energize your business, contact QLess for a product demo.